ZOOM BY OCADO CHRISTMAS

Insight: During the high-stakes holiday season, Zoom by Ocado needed to be the "hero of the last-minute," positioning itself as the go-to for premium festive essentials. The goal was to capture the convenience of rapid delivery without sacrificing the luxury associated with the Ocado and M&S Food brands.

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Solution: I developed a festive design system that balances luxury with functionality. It elevates high-end editorial photography while remaining robust enough to handle SKU-led, conversion-focused creative.

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Output: branding, print design, digital design, creative direction