THE NEWS ALLIANCE

Insight: There is a growing "funding gap" in journalism driven by brand fragility. Many companies fear that appearing next to hard-hitting news will damage their image. The News Alliance exists to dismantle this myth, acting as the connective tissue between corporate identity and editorial integrity.

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Solution: The branding uses high-contrast CMYK aesthetics to demand attention and signal "The Truth." By physically overlapping brand logos with news headlines in the layouts, the identity visualises a symbiotic relationship. The result is a powerful CTA that encourages brands to invest in the medium that matters most: quality journalism.

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Output: strategy, branding, marketing, digital/print design