EVERYTHING OCADO

Insight: Ocado’s new ‘Everything’ creative framework opened the perfect opportunity for absurd, high-energy, and potentially viral ideas.​

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Solution:  A high-energy brainstorming session with a team of fabulous creatives. Together, we concepted a series of unconventional activations. The concept, ‘Everything Sports Day,’ was selected for production and ran as full-page features in two of the UK's biggest publications: The Sunday Times and The Independent.​​

 

Output: strategy, creative design, collaborative brainstorming