EAT

Insight: EAT needed to bridge the gap between "in-house agency" and "creative powerhouse," demanding a visual language that felt current, provocative, and inspiring to its team.

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Solution: I evolved the existing brand guidelines—which I co-developed—into a dynamic set of environmental and merch-ready assets. By introducing an energetic sticker-bomb aesthetic, I created a scalable design system that translates the agency’s "cool" factor onto everything from apparel to digital touchpoints.

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Output: strategy, design, product design creative weirdness